The Sand and the Strategy: A Coach`s Unique Battleground
Imagine beach volleyball not just as a game, but as a complex software program. The players are the elegant execution, the visual interface the fans adore. But the coach? Aigars Birzulis likens them to the programmer, meticulously crafting the code long before the game even begins. This analogy highlights a fundamental distinction from indoor volleyball, where a coach can substitute players, call timeouts for strategic adjustments, and maintain a constant, vocal presence. In beach volleyball, once the serve is tossed, the duo is largely on their own.
Birzulis, who began his coaching journey with youth national teams in indoor volleyball in the early 90s, stumbled into beach volleyball somewhat serendipitously. The 1997 Junior European Championship in Dubulti, Latvia, proved a pivotal moment, with his teams clinching first and third place. Initially viewing it as merely “another form of indoor volleyball,” Birzulis quickly recognized the profound differences.
From Indoor Courts to Sandy Shores: A Coach`s Evolution
“The main difference is the players’ motivation, because in indoor you can change players, but in beach volleyball you can’t,” explains Birzulis. “You have to be mentally and physically stronger in beach volleyball.” This insight underscores the heightened psychological demands. With only two players on the court, there`s no hiding. Every mistake is magnified, every success shared intimately. The coach`s role transforms from in-game director to a long-term architect of resilience and self-reliance.

The Intimate Partnership: Coach and Duo
Birzulis`s track record speaks volumes: a London 2012 Olympic bronze medal and, more recently, guiding Anastasija Kravcenoka & Tina Graudina to the EuroBeachVolley 2022 women’s continental title. His success is not just about technical skill, but a deep understanding of human dynamics. When asked about his emotions during Tina & Anastasija`s continental triumph, he attributes it partly to his existing relationship with them from their junior days. “I know them and that’s why I didn’t feel pressure and we all together managed to get a good result.”
This highlights a critical aspect of beach volleyball coaching: the coach often works as an `employee` of the duo. This unique power dynamic necessitates a profound level of trust and mutual respect.
“A coach has to have a good relationship with the players. Without it, there would be no results. You have to know the players as individuals and also as players within a team. It is important to have these good relationships among all team members, players to coach and coach to players.”
— Aigars Birzulis
This isn`t merely about tactics; it`s about sports psychology, understanding personalities, mediating conflicts, and fostering an environment where two individuals can function as one cohesive unit under immense pressure. The coach becomes a confidant, a strategist, and a steadfast anchor.
The Ban on In-Game Coaching: A Double-Edged Spike?
Perhaps the most contentious rule in beach volleyball is the general prohibition of in-game coaching. The sport, Birzulis notes, adopted many organizational aspects from tennis, including this limitation. While some argue it preserves the raw, individual nature of the game, Birzulis strongly advocates for change.
“I think to show beach volleyball’s better performance in a more interesting way you have to allow the coaches to be with the players, because a coach can bring big changes to the game, which can lift game quality,” he asserts. He points to competitions like the Nations Cup and youth championships, where limited coaching is permitted, as proof. The strategic shifts, the timely advice, the ability to adapt to an opponent`s evolving game plan – these elements, if introduced, could significantly elevate the quality and spectator appeal of matches. It seems somewhat ironic that in a sport demanding such intricate preparation, the master strategist is forced to remain a silent observer during the battle itself.

Beyond the Sand: Elevating the Coach`s Profile
A direct consequence of the in-game coaching ban is the general anonymity of beach volleyball coaches. While players become household names, the coaches, who often dedicate more hours, passion, and strategic foresight, remain largely unknown to the wider public. Birzulis believes this is detrimental to the sport`s overall perception.
“I think it’s not good and it has to be changed. It’s not good for showing beach volleyball,” he states unequivocally. “As in every sport, not only the players put their time, work and heart into it. Coaches do too. That’s why they are in the team. And sometimes coaches are more passionate than the players.” Giving coaches a more visible role would not only enhance the strategic narrative of matches but also provide well-deserved recognition for the immense effort and expertise they pour into developing athletes and winning teams. After all, understanding the `why` behind a team`s performance often starts with the `who` of the coaching staff.
The Spectacle of Sport: Learning from the Nations Cup
Birzulis recently coached the Latvian women`s national team at the CEV Nations Cup, an event he recounts with enthusiasm, particularly praising the Austrian organizers. “First, I want to say ‘thanks’ and put the spotlight on the Austrians who organized such a great event, with a lot of amazing spectators,” he shares. “I think, starting from the Klagenfurt tournaments, Austria has had the best DJ’s who create such a great atmosphere. They make players feel free and that’s important.”
This observation underscores another crucial aspect of the coach`s indirect influence: fostering an environment where players can thrive. A good atmosphere, vibrant crowd, and feeling of freedom allow athletes and coaches alike to bring their `A` game, transforming every participant into a winner, irrespective of the final score. It’s a testament to how external factors, carefully curated, can amplify performance and the overall sporting experience.
Aigars Birzulis`s journey offers a compelling look into the often-overlooked world of beach volleyball coaching. It`s a profession that demands not just technical expertise but profound psychological insight, exceptional leadership, and an unwavering belief in the potential of two individuals. As the sport continues to evolve, perhaps a re-evaluation of the coach`s visible role could unlock new dimensions of engagement, showcasing these dedicated “programmers” who craft victory on the sandy stage, one line of code at a time.







