Sidney Crosby, known for his exceptional hockey skills and precision, has partnered with Norqain, a Swiss luxury watch company. He has become a shareholder and brand ambassador, joining NHL veterans Mark Streit and Roman Josi in this venture.
Streit, a former teammate of Crosby and Stanley Cup winner, highlighted Crosby`s values, work ethic, and passion as key reasons for the partnership. Crosby`s involvement is seen as a significant milestone for the growing watch brand.
Crosby`s connection with Norqain began at the 2019 NHL All-Star Game, where he appreciated the brand`s story and products. He is excited to support Norqain`s global growth and collaborate with Streit again.
Norqain, established in 2018, has been an NHLPA partner for over five years and has a presence at major NHL events.
Streit and Crosby share a long-standing relationship, further strengthened when Streit joined the Penguins. Streit praised Crosby`s leadership and dedication, noting their shared values of hard work and a desire for continuous improvement.
The partnership developed over time, reflecting Crosby`s careful approach to endorsements. Streit emphasized the importance of mutual commitment and trust in their collaboration.
Looking ahead, Streit hopes Crosby will take on a larger role with Norqain in the future, after his hockey career. For now, Crosby remains focused on the Pittsburgh Penguins and pursuing another Stanley Cup victory.
